A 9% drop in shopping for Ford’s volume-leading F-150 likely was the culprit. Toyota quickly grabbed it back in the first quarter and widened the gap with Ford in the second quarter, when Ford’s shopping consideration dipped by 1 percentage point to 31%.

1 spot for nearly four straight years until Ford regained it in the fourth quarter of last year for the first time since 2015. Of all non-luxury shoppers, 35% considered a Toyota, up 1 percentage point from the first quarter of this year. As with cars, some automakers, including GM and Ford, have abandoned the minivan market to focus on SUVs.ĭespite having one of the leanest inventories in the industry, Toyota remained the leading non-luxury brand in shopping consideration, with three models in the Top 10 – RAV4, Tacoma and Camry, which was the biggest gainer. The segment and all most-shopped models had extremely low inventories. Toyota Sienna, Honda Odyssey, Chrysler Pacifica and Pacifica Hybrid and Kia Carnival were the most-shopped minivans. Minivan shopping held steady at 5% of non-luxury shoppers, a level it has been at for years.

3, the larger Ford F-Series models at No. Other most-shopped pickups included the Toyota Tacoma at No. The automaker hopes to deliver the trucks to dealers by year-end.ĭespite a 4% decline in shopping, the Chevrolet Silverado was the most-shopped pickup, again edging out the Ford F-150, which had 9% less shopping than last quarter. General Motors reported that it has 95,000 trucks that it manufactured but parked awaiting parts. Some supply has yet to arrive at dealerships, but truck supply has vastly improved of late even though it remains below pre-pandemic levels. The second half of the year generally is when trucks sell best. Of non-luxury shoppers, 33% considered a truck, down from 35% in the first quarter but up from 31% in the second quarter a year ago. The much larger Chevrolet Tahoe and Dodge Durango, despite its hefty 14% decline in shopping, rounded out the five most-shopped SUVs. As with cars, shoppers likely were disappointed as hybrids ranked dead last for supply through most of the second quarter, and these specific models had almost non-existent inventory. The RAV4 hybrid ranked fifth most-shopped SUV and, once again, the most-shopped electrified vehicle. Both popular models are offered with hybrid powertrains. CR-V shopping rose 6% RAV4 shopping was up 9%. The compact Honda CR-V and Toyota RAV4 were the most shopped SUVs. Of all non-luxury shoppers, 67% considered an SUV, up from 66% in this year’s first quarter and 64% in the year-ago second quarter.Īs expected, shoppers were looking for fuel economy in Q2. Asian automakers have stuck with cars.ĭespite higher car shopping, SUVs remained tops with consumers. In addition, some automakers, notably Detroit automakers, are mostly out of the car business in favor of SUVs and trucks. Toyota and Honda cars had extremely low supply. Subcompact, compact and midsize cars were among the segments with the lowest inventories throughout the second quarter. Dodge Charger and Chevrolet Malibu rounded out the five most-shopped cars.Ĭonsumers likely were disappointed when they attempted to buy a car, however. Accord was down 3%, but still managed to stay on top.

Honda Accord, Honda Civic and Toyota Camry, respectively, had the highest shopping consideration. That compares with 37% in the first quarter of this year as gas prices started to take off and only 33% in the second quarter a year ago. Of all non-luxury shoppers, a hefty 40% considered buying a car. It may not be a permanent comeback, but shopping for traditional cars has soared to its highest level since the third quarter of 2019, undoubtedly due to high gas prices. Beginning in Q1 2022, the methodology includes surveying both mobile and desktop users instead of only desktop users. Kelley Blue Book produces separate Brand Watch reports for non-luxury and luxury brands each quarter. The Kelley Blue Book Brand Watch Report is a consumer perception survey that also weaves in shopping behavior to determine how a brand or model stacks up with its segment competitors on a dozen factors key to a consumer’s buying decision. Toyota remained the most-shopped brand, widening the gap with No. Shopping for electrified vehicles also rose. High gas prices led shoppers of non-luxury vehicles to consider traditional cars at a level not seen since before the pandemic, according to the most recent Kelley Blue Book Brand Watch Report™ on non-luxury shopping.

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